Roamer
This was a branding and UI project that I designed from start to finish. After creating the company, values, and goals, I created a brand identity to convey those while standing out from the industry. I applied the identity to an app that customers would use on their travels.
Roamer is a new travel agency that puts exploration and education first. It is a fun and charismatic twist on the old travel agency while also feeling timeless. Roamer encourages off the beaten path adventures and learning about other cultures. It aims to create fun experiences while also feeling trustworthy and responsible.
The Brand
Type
FF Unit and it’s rounded version create a stable but playful foundation for any application and content.
Color
These shades of blue, yellow, and white convey the two goals of Roamer: to create fun experiences and to be a reliable resource.
